About CGI
CGI is a leader in technology consulting with a turnover of €13 billion and 91,000 employees from 40 countries. The Canadian company offers various services, from management consulting to IT systems integration, IT outsourcing and customized business solutions. Innovative and focused on excellence, CGI aims to inspire its teams with modern and dynamic solutions.
Challenges
Over the past few years, CGI had set up virtual meetings for its executives. These meetings, organized online on the Teams Live Event platform, aimed to create a direct communication channel between the management committee and all the managers of the company. Nevertheless, the distance format quickly revealed a major challenge: capturing and maintaining the attention of managers. Despite the importance of these exchanges, managers felt very little involved in these top-down presentations, and the tools used by CGI were insufficient to increase the rates of attention and participation in the exchanges.
CGI’s objective was clear: to boost the commitment and involvement of managers while controlling budgets. Faced with this challenge, CGI has turned to innovative solutions to boost the engagement of these online meetings.
Solution
In response to the engagement barriers encountered during its online webinars, CGI took a turn by choosing the Sparkup platform. The communication teams highly appreciated Sparkup’s capabilities to connect with the audience and engage participants as well as the quality level of live broadcasts, and the ability to extract data to better understand their audience. CGI found an answer in Sparkup’s technology to boost the efficiency of its virtual meetings. The simplicity and efficiency with which live broadcasts can be orchestrated via Sparkup were decisive in this strategic evolution.
Custom Sparkup interface for CGI.
Interactivity is superimposed on live video to capture the attention of participants at key moments.
A chat on the right allows you to chat with other participants.
ROI and Positive Impacts
High level of engagement and satisfaction: participants remained connected more than 90% of the time without leaving the meeting, submitted more than 20k live reactions and posted a 97% satisfaction rate indicating a high level of engagement and satisfaction.
Improving the effectiveness of exchanges: The interactivity features with the public made it possible to make the voice of all the participants heard and create effective exchanges by identifying priority topics.
Enhanced sense of belonging: The Sparkup platform was customized with CGI’s logo and colours, which not only improved the visual experience but also strengthened CGI’s brand identity among managers.
Optimization of communication strategies: The detailed analytics provided by Sparkup allowed CGI to accurately measure the impact of the event and identify key topics and highlights, helping to optimize future communication strategies.
Favourite features
- Graphic customization
The Sparkup platform was adapted to CGI’s logo and colours, reinforcing the company’s identity and the executives' sense of belonging, for an improved experience and perception of webinars by managers.
- Latency-free HD video streaming
CGI used Sparkup’s high-definition live video to captivate attendees, with latency within a second for an immersive experience. The option to adjust the video quality for lower performance connections was essential to avoid interruptions.
- Large format video conferencing
CGI enhanced engagement with a full-size video conference on Sparkup, allowing remote managers to feel truly present. Participants could react as if they were on set, with a personalized style to match the aesthetics of the event, reinforcing the immersion.
- Public reactions in real time
CGI used Sparkup’s emoji feedback feature to get participants to share their emotions in real time, providing essential non-verbal feedback to speakers in the virtual environment and emotionally engaging managers at the event.
- Interactive Questions/Answers
CGI optimized interactions with the participants via Sparkup’s Q&A, allowing questions to be asked and voted on. Management prioritized responses, chose to make questions non-anonymous for transparency, and used moderation to avoid duplications and off-subjects.
- Votes and Live Polls
Multiple choice questions, yes/no votes, and live polls were used to gather opinions and test managers' knowledge. The introduction of correct or incorrect answers added a playful dimension, increasing engagement and interaction.
- Analytical data
Sparkup provided CGI with detailed analytics including presence, connection time and engagement. This data allowed us to measure the impact of the event, identify key topics, and improve future communication strategies.
Conclusion
By adopting Sparkup for its virtual meetings, CGI met its expectations for engagement and interaction, providing an immersive and rewarding experience for each participant. This technology choice marked a clear improvement over previous events organized via Teams Live Event, notably through access to accurate and detailed post-event data. This data allowed CGI to accurately measure audience engagement.
Create your next event with Sparkup
Sparkup is the all-in-one platform for managing virtual, hybrid, in-person and webinar events. Organize events and webinars that reflect who you are. Make your content dynamic and engaging. Use data analytics to sustainably engage your audiences. More than 600 leading organizations such as Nestlé, Saint-Gobain, L'Oréal, LVMH or Decathlon use Sparkup to create remarkable events.