About Saint-Gobain
Saint-Gobain, a global leader in construction materials manufacturing, employs over 167,000 people worldwide. Known for its commitment to innovation and sustainability, the company uses advanced technologies to enhance energy efficiency and quality of life. Operating in nearly 70 countries, Saint-Gobain strives to reduce its environmental impact while strengthening its engagement with international audiences.
Challenges
Each year, Saint-Gobain holds its International Finance Seminar, the annual gathering for Saint-Gobain's Finance team. This two-day event brings together nearly 2,000 participants. Saint-Gobain wanted to organize this event in a hybrid, multi-site format to connect several locations around the world. This choice raised the following challenges :
Engaging a Hybrid Audience
One of the key challenges for Saint-Gobain was to maintain the attention and engagement of both in-person and remote participants during 10 hours of live streaming, split into 5 hours per day.
Setting Up a Watch Party Format
Saint-Gobain aimed to create a “fan zone” atmosphere, enabling employees at various locations to connect and experience the event together.
Delivering a High-Quality Video Experience
With over 2,000 participants connected to the same live stream across the globe, ensuring a smooth, uninterrupted video stream was a top priority.
Solution
To overcome these challenges, Saint-Gobain chose Sparkup to provide an immersive and interactive experience for all participants, both in-person and remote. Here are the solutions implemented :
Multi-Site Watch Party
With Sparkup, Saint-Gobain connected multiple sites simultaneously, creating a Fan Zone atmosphere where on-site teams followed the event together. Remote sites were broadcast live on stage, enhancing the sense of unity.
Interactive Video Mosaic
To embody the spirit of its event "Beyond Finance, because it’s also about you," Saint-Gobain fully leveraged Sparkup's video mosaic solution to place employees at the heart of the event. The different sites, as well as participants working remotely from home, were all visible in a large video gallery, adding a human touch and bringing everyone together—without worrying about the auditorium's capacity !
Real-Time Interactivity
To boost participation from both in-person and remote attendees, Saint-Gobain implemented Q&A sessions, chat, emoji reactions, and polls that all participants could engage with using a phone or computer. Whether on-site or remote, everyone played an active role in the event.
Results
Amplified Engagement
Saint-Gobain successfully engaged both in-person and remote audiences during a 2-day event, with 5 hours of live streaming each day. Sparkup's interactive tools, designed for hybrid events, maintained high levels of engagement, as demonstrated by the 40,000 emoji reactions collected.
Sustained Attention
Saint-Gobain was able to deliver a seamless and uninterrupted online experience. Thanks to the high-quality video streaming provided by Sparkup, remote participants remained connected, minimizing drop-offs and ensuring continuous engagement.
Smooth Interactions
The interactive tools created a more dynamic dialogue throughout the event and allowed every participant, whether on-site or remote, to fully express themselves.
Create Interactive Video Experiences
Sparkup is the all-in-one interactive video and live streaming platform for your virtual events, hybrid events, and webinars.
